

Your Partner for Confident, Data-Driven Decisions
Get the data insights that actually drive revenue,
not just more reports.
SOUND FAMILIAR?
You’re a marketing leader or business owner who knows data should be driving smarter decisions but instead, it often feels overwhelming or like you're flying blind.
You’re…
-
Tired of drowning in endless reports that don’t tell a clear story.
-
Frustrated by stalled sales, declining renewals, fewer repeat buyers, or unclear ROI.
-
Suspecting you’re wasting marketing dollars, but don’t know where or how to improve.
-
Wondering who your best customers really are and how to find more of them.
-
Aware that data is valuable, yet too busy (or short-staffed) to piece it all together.
You don't need more dashboards. What you really want is clarity and confidence to help you make decisions you can stand behind.
THAT'S WHERE WE COME IN

At Phronesis Analytics, we bridge the gap between complex data and confident decision-making.
We help you:
-
Cut through the noise of scattered reports and vanity metrics.
-
See what’s really driving growth and what’s holding it back.
-
Turn numbers into next steps you can act on right away.
Because when you finally understand what your data is saying, every decision becomes simpler, faster, and more effective.
HOW WE BRING CLARITY
Our streamlined, three-step process is designed to meet you where you are without adding extra complexity to your already full plate.
1. Align & Define
We start with a focused conversation about your business goals, how you’re currently tracking success, and where reporting eats up your time. This step ensures we’re zeroing in on what actually matters to you.
2. Analyze & Interpret
We sift through your data sources (CRM, sales, marketing channels, ad platforms, etc.) to uncover the truth behind performance. You’ll see what’s driving growth, what’s draining resources, and where the biggest opportunities lie.
3. Deliver & Mobilize
You’ll receive a clear, prioritized action plan, not a 30-page slide deck. We distill your data into the 3–5 key insights that will help you focus your strategy and drive results immediately.
REAL RESULTS, NOT MORE REPORTS
We help small to mid-sized businesses and marketing leaders transform data confusion into confident action.
Example:
We helped a membership organization optimize their acquisition campaign by identifying their most valuable members. Increasing retention and reducing wasted spend.

WHY CLIENTS CHOOSE PHRONESIS ANALYTICS
We’re a husband-and-wife team combining senior-level analytics expertise with practical business strategy. We’ve seen how overwhelming data can become when you’re trying to lead, grow, and make decisions all at once and we’ve built a process that brings clarity without the complexity.
When you work with us, you don’t get jargon or fluff. You get:
-
Straightforward insights. No confusion, just clarity.
-
Actionable direction. Know exactly what to do next.
-
A trusted partner. Someone who understands your goals and treats your business like their own.
READY TO SEE CLEARLY?
Let’s turn your data into decisions you can trust.